Case Study Part 3: Contents Page

The contents page is spread across two pages instead of being very organized and shown in a list. This emphasizes the fact that it is a fun magazine and it isn’t trying to be like every other magazine, it is unique and different.

The contents page mostly contains articles about more popular music bands and artists. For example '50 Cent', 'Miguel' and 'The Maccabees' are shown because they are popular and this is done to draw in the readers to carry on and explore the magazine. On the other hand, if it was a more unknown music band, people would not be as interested to read on.

Also, there are little sentences under the articles which draw readers in a lot. For example on '50 cent' it says "the MC and businessman has had quite a time of it recently. Ask him all about it". This makes the reader want to read on because they want to find out what 'quite a time' 50 cent has been having. Also, "ask him all about it" welcomes the reader and makes them feel part of it as if they are actually going to ask him questions.

The page is covered in photos of music artists and different bands. This makes the magazine more lively and exciting for the readers and also attracts their target audience, especially if someone sees one of their favourite artists or bands.

The use of colour is very important for the contents page and helps a lot to attract readers.

• The colour black is used mostly for the contents sub titles. This is because it stands out and is very bold compared to the background colour which is white. This is the use of contrast to make things stand out more.
• The page numbers of the contents shown in the page are in big, colourful circles. The colours used are clearly very bright and fun. For example, blue, red, orange and yellow. These colours help the contents stand out and are very clear in the page.